Over the past year, Alair has been hard at work behind the scenes on a project as ambitious as any custom home we’ve ever built. Today, we’re proud to welcome you into our new digital home: the redesigned AlairHomes.com.
For more than a decade, Alair locations have each maintained their own websites—more than 125 in total. While these sites showcased incredible work, it was time to bring everyone together under one roof. Our new multi-page platform replaces individual sites with a unified experience—what we like to call moving from 125 houses into one multi-plex community.
A Platform to Share People, Projects, and Places
This transformation is about more than technology. It’s about telling our story in a way that reflects the depth and diversity of Alair. Visitors can now:
- Explore projects by style or lifestyle—from modern custom homes to lakeside cottages.
- Meet the full project team—architects, designers, suppliers, and trades who bring each build to life.
- Connect across borders—whether you’re in Toronto dreaming of a vacation home in Arizona, or in Florida exploring the work of builders in British Columbia.
- Stay inspired—with news, insights, and stories directly from our builders across North America.
From the Alair Team
“As we celebrate our 18th anniversary as a company, this new website feels like the perfect gift to share with our team,” says Natalie Harper, Director of Communications at Alair Homes. “Over the past 18 years, we’ve had many different website eras—each one evolving right alongside our company as we grew from 1 to 10 to more than 100 locations. Every person who contributed an image, a word, or even a piece of code played a role in helping us get here, and we’re deeply grateful.
Now, with this new platform, we’re ready for the next era of Alair. This website will not only showcase our people and projects more effectively, but it will also support us as we continue to grow—particularly in markets where we have multiple local builders and as we welcome new partners into our network.”
From Strut Creative
For our partners at Strut, this was more than just a website launch—it was a once-in-a-lifetime opportunity to reimagine a brand’s entire digital presence.
“This project was transformative for our team,” says Aaron Salus, Partner at Strut Creative. “Moving from 125 independent websites to one unified platform meant migrating approximately 10,000 pages of content and tens of thousands of images, videos, and assets. It was a massive undertaking—but also an inspiring one. Seeing it come together into a single, intuitive platform has been one of the most rewarding experiences for us as an agency.”
Still Under Construction (in the Best Way)
Like any home, our digital one is being finished in phases. You can tour the foundation now, but you may notice a few spots still under renovation. We’re continuing to patch, polish, and perfect the experience—so please forgive any small imperfections along the way.
