Living Better Starts Here^®

Rob Cecil is the Chief Executive Officer of Alair Homes. As CEO, Rob is responsible for setting the strategic direction of Alair and driving the company’s continued growth and success. Rob first joined Alair’s senior leadership team in March 2013 as the Chief Development Officer and has also served as the president of Alair since September 2020.

Rob has dedicated much of his career to growth phase companies. As an advisor, trainer, and coach, Rob has provided consulting services and direction in a variety of industries in over a dozen countries. Rob’s expertise spans brand development, market expansion modeling, executive training and mentoring, capital acquisition, sales and product development, as well as compliance and regulatory affairs.

Katrina has been Chief Financial Officer at Alair since 2017, overseeing the company’s financial operations and supporting both franchisees and the franchisor with strategic financial guidance. A CPA and CMA designated in 2011, she holds a Bachelor of Business Administration from Vancouver Island University. Katrina began her career in public accounting at Tyce Carle-Theisson (TCT), where she developed expertise working with construction clients. This experience provided her with insight into the financial challenges contractors face, particularly the lack of real-time financial reporting.

Joining Alair in 2012 as a controller, Katrina was instrumental in establishing streamlined accounting processes and real-time reporting systems that have become essential to the growth of Alair’s network. As CFO, she collaborates closely with the senior leadership team to ensure the company’s financial stability and scalability.

Known for her attention to detail and problem-solving skills, Katrina is passionate about building a world-class accounting service at Alair. Outside of work, she is an active sports mom, and she enjoys cooking, hiking, travel, and dreaming up home improvement projects with her family. Katrina’s favorite part of working at Alair is the people, praising the company’s supportive culture and collaborative environment.

As COO of Alair, Duane oversees operations, implements strategic plans that align with the company’s vision, and ensures the entire organization is communicating and functioning at a high level. He works closely with the executive team and department leaders on research and development and systems optimization.

Duane joined Alair in 2016 as a Builder/Partner and became a Regional Partner in 2017. He was very instrumental in incorporating EOS into the Alair culture.

Duane entered the construction industry over 30 years ago working on oceanfront estates in The Hamptons on Long Island, New York. In 1996 he moved to Charlotte, North Carolina and started a general contracting business.

Construction has been a part of Stu’s life from an early age, and he has always been driven to improve the industry. His commitment is reflected in his active involvement with industry associations like the Canadian Home Builders Association and the VI Construction Association, as well as his support of several non-profit organizations focused on community development and housing.

Since 2011, Stu has devoted his expertise to Alair Homes, initially as the Owner/Operator of the company’s first location. In 2016, he took on the role of Chief Operations Officer, where he successfully supported all Alair locations during the company’s rapid expansion across Canada and the U.S. In 2024, Stu transitioned to Chief Compliance Officer (CCO), where he continues to play a vital role in ensuring the health, security, and operational excellence of Alair.

His primary focus is on the learning and development of Alair’s internal team, ensuring strict adherence to the company’s proven policies and processes. Stu also collaborates closely with the legal team to keep Alair at the forefront of industry standards, safeguarding the interests of partners, employees, suppliers, and subcontractors. Through his leadership, Stu helps Alair consistently deliver beautifully crafted, high-quality homes for its most important clients.

Blair founded Alair in 2007 and provides strategic guidance and support for Alair.

For more than 12 years, Natalie Harper has shaped the voice and vision of Alair Homes, guiding its evolution into North America’s largest network of custom home builders. As Director of Communications, she leads brand strategy, national campaigns, and storytelling, ensuring Alair’s 100+ locations are united under a people-first communications framework that emphasizes authenticity, collaboration, and community impact.

Natalie is the creator of Alair Cares, the company’s charitable program that has delivered meaningful contributions across the U.S. and Canada. She also serves as Managing Editor of Alair Magazine, curating stories that celebrate the artistry of Alair builders and the partners who help bring “Living Better” to life.

Before joining Alair, Natalie founded and led Harper PR, one of Western Canada’s most respected communications consultancies. Her clients ranged from global brands such as Nando’s Restaurants and Coca-Cola Bottling Company, to Canadian icons like London Drugs, Rogers, Cactus Club Cafe, and Food Banks Alberta, as well as startups and local businesses including Hansen Distillery. Known for bold, people-driven campaigns, Harper PR built a reputation for delivering national media coverage and measurable impact.

Natalie’s contributions have earned her recognition as a finalist for the Notable Award (2016), the Best in Business #YEGGIE (2013), and the Deloitte Women of Influence Award (2010). In 2022, she received Alair’s highest honor, the Jamie Affleck Legacy Award, for her enduring influence on the brand and its culture.

Driven by a passion for people and storytelling, Natalie continues to elevate Alair’s voice, inspiring trust, connection, and change across every community the company touches.

Hailing from the U.K., Rachel Peace brings an impressive track record in human resources spanning national and multinational organizations over two decades. Her journey led her to the vibrant shores of Canada in 2015, where she embarked on a new chapter with Alair.

As an adept HR Manager, Rachel holds a prestigious CPHR (Chartered Professionals in Human Resources) designation. Her passion for nurturing human potential and fostering organizational culture is evident through her extensive portfolio, encompassing recruitment, onboarding, performance management, learning and development, compensation and benefits, change management, and employee engagement.

Rachel’s contributions have extended to strategic resourcing, where she played an integral role in negotiating and implementing Preferred Supplier Agreements with recruitment agencies across the UK. Her portfolio boasts an impressive involvement in business acquisitions and transitions, such as relocating a team of 200 staff between major cities.

At Alair, Rachel has been instrumental in recalibrating Home Office goal-setting structures, devising a competency-driven Growth Framework, launching a dedicated Wellness Team, and orchestrating the recruitment of pivotal roles. Rachel has also orchestrated the hiring of 93 staff members within a nine-month period during a phase of exponential growth.

Amidst the demands of HR leadership, Rachel treasures her family time by visiting the oceans and forests where they live. She also loves to cheer on her daughter on the soccer field (or footie, as she would call it).

Meet Jeff Daley, a seasoned professional with a diverse background and extensive experience across various industries. Since July 2019, Jeff has served as the Director of Training & Education for Alair’s home office. Jeff has been instrumental in enhancing the organization’s training and education initiatives.

Jeff joined the home office after working as a project manager in one of the Nanaimo franchise offices. Since then, he has honed his expertise in management by playing a pivotal role in refining and optimizing Alair’s processes and software.

As a director, Jeff brings a multifaceted approach to his role in training and education, introducing principles that he learned during years of experience in sales, marketing, customer service, and financial services.

Jeff is originally from Toronto, Canada. In 2017, he moved to Nanaimo; today, he enjoys everything that beautiful British Columbia has to offer.

As the Director of Market Development, Shane Duff has been a guiding force at Alair since 2016. With a wealth of experience as an entrepreneur, executive, and business coach, Shane’s insights have been instrumental for both Alair partners and external companies. His advisory role spans ownership structures, process enhancement, system development, succession planning, and exit strategies.

Leveraging eight years of in-depth consultations with thousands of residential general contractor (GC) firms, Shane brings a distinctive depth of experience to Alair, offering valuable insights into effective strategies and pitfalls to avoid. Since joining Alair, his expertise has propelled the integration of over 40 builders into Alair’s network, cementing his role as a pivotal driver of growth.

For Shane, the allure of Alair lies in collaborating with some of the brightest and most caring entrepreneurs in North America. He is grateful to work in an industry that has a tremendous impact on the communities where we operate.

In his free time, you can find Shane saving the coastal wetlands of Southwest Florida. Shane is the president of Cypress Cove Landkeepers (CCL) and oversees the Wildlife Monitoring program at the Gore Nature Education Center.

With a relentless drive for excellence, Robert Kerr brings extensive expertise to his role as Director of Procurement at Alair Homes. A highly accomplished Senior Level Professional, Robert has a solid track record of delivering complex solutions aligned with organizational vision.

His career spans a decade, encompassing key positions in sales operations, vendor management, strategic planning, and procurement. Robert’s exceptional negotiation skills, coupled with his ability to foster fruitful vendor relationships, have consistently improved profit margins and upheld trust in essential partnerships.

Adept at budgeting, forecasting, and retail strategies, Robert’s leadership extends to cultivating professional partnerships with stakeholders at all levels. He embodies values of integrity, responsibility, and precision, ensuring a commitment to achieving corporate objectives.

As Alair’s Director of IT, Paul Leszczynski specializes in leading technology teams across software development, ERP, CRM, and IT Operations. With a proven track record of implementing and upgrading complex systems, Paul’s career highlights include guiding a Canadian SaaS company through GDPR compliance and a successful IPO.

Paul excels at translating technical complexities into practical business solutions, ensuring the organization benefits from effective and innovative IT strategies. He is deeply committed to delivering exceptional experiences for Alair, both internally and for the communities it serves.

Paul brings a unique approach to leadership, prioritizing empathy and openness to create high-performing teams. He’s a proud supporter of diversity, equity, and inclusion in the workplace, and he strives to address systemic issues of inaccessibility using technology and empathy.

Outside of work, he’s an avid tabletop role-playing gamer, a daily dog walker through every season, and a proud dad hoping to pass on his love for gaming to his young son.

Adam McCaa is a well-respected international sales and business growth expert with over 25 years of experience in building and scaling businesses. Adam has had the privilege of training and working with some of the most successful business minds on the planet today and has brought those insights and expertise to Alair.

Over the past 10 years, Adam has been responsible for helping to develop and grow the brand into the largest custom home builder and remodeler in North America. Today, Adam works directly with the partners at Alair to help them master the skills to best market, sell and grow their business.



Adam’s impressive track record stems from his vast knowledge and experience of developing creative marketing and sales strategies, building effective systems and processes and implementing the best practices that consistently generate optimum performance.

Tony Ponikvar brings over a decade of experience in the construction industry and a background in business to his role as Director of Market Development at Alair. After earning his bachelor’s degree in business, Tony began his career in sales with major corporations before transitioning into project management. He then transitioned from project management into business development, ultimately becoming a partner at one of Alair’s Ohio offices.

Tony is an active member of his local Home Builders Association (HBA), where he sits on the board and contributes to multiple committees. Over the years, his leadership and commitment to excellence have been recognized through various project awards.

Outside of work, Tony enjoys cooking (especially pizza from the brick oven he built during COVID), motorsports, golf, and spending time at his son’s soccer games with family and friends. At Alair, it’s the team culture that fuels him most, and he’s proud to be part of a company that puts people first.